The following is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley:Too often we treat people as commodities that are interchangeable and maintain the same characteristics and aptitudes. Of course, we know that people are not interchangeable, yet we continually pretend that they are anyway — to make life simpler for our reptile brain [...]
The fifth of our Seven Pillars of a Better Business is “Stick to the knitting – and stand out from the crowd”. Remarkably, nearly nine out of ten businesses who achieve consistent profitable growth achieve that growth by selling more of their existing products/services to their existing customers and other people just like them. The [...]
Wish you could quickly come up with new product ideas for your business? You can. You just need to ask the right questions... 1. Neglected Niches In any industry there will be several niches that, for some reason, have been unattractive to bigger players or perhaps aren’t served at all. How can you serve [...]
Products that have stood the test of time for decades are falling by the wayside at an alarming rate 24/7 Wall St. has created a new list of brands that will disappear, which includes Sears, Sony Pictures, American Apparel, Nokia, Saab, A&W All-American Foods Restaurants, Soap Opera Digest, Sony Ericsson, MySpace, and Kellog's Corn Pops. Each [...]
All strategists grapple with the question of how to create and preserve competitive advantage. But individual perspectives are likely to differ, depending on a company’s strategic journey, the industry it’s in, and the idiosyncrasies of the organization. We talked with four current or former senior strategists from diverse corporate environments and markets about their strategic [...]
