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About David Elliott

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So far David Elliott has created 34 blog entries.

THE 30-SECOND SUMMARY: PORTER ON LEADERS & STRATEGY

If your competitor has to lose for you to win, then you are in trouble. It’s not about war! 1. THE 30-SECOND SUMMARY: PORTER ON LEADERS & STRATEGY 1. Leaders make the choices that great strategies arise from. 2. They then defend assaults on that strategy from ideas that do not fit it. 3. Strategy [...]

By | November 23rd, 2009|Strategy|

Right/left-brain test

Find out whether you are a right-brain or left-brain thinker   What to do: Find out whether you are a right-brain or left-brain thinker by interlocking the fingers of your hands and placing one thumb on top of the other. Result:If you placed your right thumb on top of your left thumb, then you tend [...]

By | November 23rd, 2009|Strategy|

Less is More?

'The less training I do with them, the better they seem to play'   'The less training I do with them, the better they seem to play,' joked the self-effacing England rugby coach Brian Ashton, whose team narrowly lost the World Cup final at the weekend. Now there’s a line to get managers everywhere thinking. [...]

By | November 23rd, 2009|News|

The Campaign For Real Brands

Real branding isn’t a beauty contest about the most creative advertising. It's about boosting the bottom-line.   Example: Marks & Spencer's revival Real brands build on deep, immersive insights. You find these out in the real world, not watching 8 strangers drinking cheap wine from behind a 2-way mirror Example: Pampers learnt from child experts [...]

By | October 23rd, 2009|News|