Nine Traps
Former Microsoft Chief Operating Officer Bob Herbold says success creates nine dangerous traps for companies around the world today.
THE 30-SECOND SUMMARY: PORTER ON LEADERS & STRATEGY
If your competitor has to lose for you to win, then you are in trouble. It’s not about war! 1. THE 30-SECOND SUMMARY: PORTER ON LEADERS & STRATEGY 1. Leaders make the choices that great strategies arise from. 2. They then defend assaults on that strategy from ideas that do not fit it. 3. Strategy [...]
Right/left-brain test
Find out whether you are a right-brain or left-brain thinker What to do: Find out whether you are a right-brain or left-brain thinker by interlocking the fingers of your hands and placing one thumb on top of the other. Result:If you placed your right thumb on top of your left thumb, then you tend [...]
Less is More?
'The less training I do with them, the better they seem to play' 'The less training I do with them, the better they seem to play,' joked the self-effacing England rugby coach Brian Ashton, whose team narrowly lost the World Cup final at the weekend. Now there’s a line to get managers everywhere thinking. [...]
The Campaign For Real Brands
Real branding isn’t a beauty contest about the most creative advertising. It's about boosting the bottom-line. Example: Marks & Spencer's revival Real brands build on deep, immersive insights. You find these out in the real world, not watching 8 strangers drinking cheap wine from behind a 2-way mirror Example: Pampers learnt from child experts [...]