Good morning David, Elliott here again with another management video.

The topic today is two nations divided by a common language. Recently I’ve been heavily involved with a number of American companies in coming to Europe, and the problem is usually been one of product adaptions, looking the other way around there has been a lot of publicity recently about Cheryl Cole in the states, the simple reason why it didn’t work was because the product wasn’t adapted, the Geordie accent and all the mannerisms were just seen as being utterly incomprehensible to the American audience, unfortunately she followed in the footsteps of Queen who torpedoed the music career in the states which showed an MTV video that showed Freddie Mercury hovering around the house in women’s clothing and this was totally unacceptable in the US, so like i said in the beginning, two nations divided by a common language.