Professor Philip Kotler talks about Marketing Strategy
How to be like Harley: H-D’s tips for building a brand community
Harley-Davidson is almost as famous for its brand community as it is for its motorcycles. So how has it successfully nurtured and supported its passionate customer community for decades? MyCustomer.com spoke with Markus Kramer, director of marketing operations for Harley-Davidson Europe, at European Customer Experience World 2010 to find out what the company's secrets are - [...]
YouTube generating 2 billion views a day
YouTube is now generating over 2 billion views per day with the average user spending 15 minutes per day on the site according to the video-sharing platform’s latest blog post. http://www.marketingweek.co.uk/3013520.article?cmpid=MWE01&cmptype=newsletter
Some clumsy phrases but fairly helpful
Do some of your customers and prospects treat you like a commodity? If they do, you’re likely competing on price far more than you’d like. Companies and industries that slide into commoditization almost always have a better option. There’s always a way to identify, quantify and communicate significant incremental value and results for your clients [...]
The Fastest Follower is the innovation winner
In our innovation circles, we like to celebrate the pioneers. They are the folks that establish the trail and go where no one has gone before. We highlight their advancements and hold up their accomplishments. But what often goes unsaid or unnoticed is that many pioneers die right on the cusp of success. Who are the ultimate winners? The Fastest Followers (tm).
Focus is the key.
Growth through Focus: A Blueprint for Driving Profitable Expansion Rather than seek increased revenues and profits by expanding products and markets, companies should follow a seven-step strategy for achieving more with less. (PDF viewer/download)
Developing Cross cultural Know-How
Can you drink rice wine with a group of dignitaries in China and stay sober, as a virility challenge? This was the initiation challenge faced by the author, which prompted further elicitation of practical wisdom on global management. Some people see the world as increasingly converging, and in one sense that is right. Go to [...]
A Model of Innovation Resistance
Innovations impose change on the consumer. and resistance to change is a normal consumer response. Not all change is necessarily healthy and resistance on its own merit may be desirable and useful. The vast literature on innovations has predominantly restricted itself to the adoption and diffusion perspectives (Gatignon & Robertson, 1985). In fact, this [...]
Cut Costs, Grow Stronger
To reduce expenses for the long term and lead the way to recovery, start by taking a strategic view of your capabilities. To find out more about cutting costs and growing stronger please click on the link below. Cut Costs, Grow Stronger
How to do a Turnaround in 5 (not so easy) Steps
"I’ve had my fair share of distressed situations over the years, and I know there’s no shortage of turnaround situations in this environment. So I thought I’d share some of what I’ve learned from some hard experiences." As an ex-pat active in emerging markets, I’m usually called in when things look pretty bad. I’ve [...]