Ira Kalb Assistant Professor of Clinical Marketing, Marshall School of Business, University of Southern California Depending on the year you start counting, the lifespan of a Fortune 500 company has gone from 75 years to just 15. In our fast-moving ever-changing world, new technologies and products are disrupting businesses and entire industries at an accelerating [...]
Products that have stood the test of time for decades are falling by the wayside at an alarming rate 24/7 Wall St. has created a new list of brands that will disappear, which includes Sears, Sony Pictures, American Apparel, Nokia, Saab, A&W All-American Foods Restaurants, Soap Opera Digest, Sony Ericsson, MySpace, and Kellog's Corn Pops. Each [...]
Harley-Davidson is almost as famous for its brand community as it is for its motorcycles. So how has it successfully nurtured and supported its passionate customer community for decades? MyCustomer.com spoke with Markus Kramer, director of marketing operations for Harley-Davidson Europe, at European Customer Experience World 2010 to find out what the company's secrets are - [...]
