The following is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley:Too often we treat people as commodities that are interchangeable and maintain the same characteristics and aptitudes. Of course, we know that people are not interchangeable, yet we continually pretend that they are anyway — to make life simpler for our reptile brain [...]
In our innovation circles, we like to celebrate the pioneers. They are the folks that establish the trail and go where no one has gone before. We highlight their advancements and hold up their accomplishments. But what often goes unsaid or unnoticed is that many pioneers die right on the cusp of success. Who are the ultimate winners? The Fastest Followers (tm).
Innovations impose change on the consumer. and resistance to change is a normal consumer response. Not all change is necessarily healthy and resistance on its own merit may be desirable and useful. The vast literature on innovations has predominantly restricted itself to the adoption and diffusion perspectives (Gatignon & Robertson, 1985). In fact, this [...]
Enter a growing legion of middlemen, outfits that hook up companies (anonymously, if that’s what they want) with individuals or groups that might be able to solve specific problems. Netflix, the Los Gatos, California, movie-rental outfit, did some reaching out in order to improve its Cinematch recommendation system, which uses customers’ rental histories to [...]
Not all invention needs to take us in the direction we presume to think of as forward. Sometimes backwards is forward in the same way that less is more. Not all invention needs to take us in the direction we presume to think of as forward. Sometimes backwards is forward in the same way [...]
